Gray Plant Mooty attorney Carl Zwisler recently wrote an article featured in Franchising Abroad, which addresses the three key concerns raised by many foreign franchisors considering an expansion into the United States.
These concerns include:
According to Zwisler, international franchisors should not let these concerns limit them from expanding into the lucrative U.S. market. “A company that has succeeded at differentiating itself from competitors in other markets,” Zwisler writes, “should be able to build on its strengths in the U.S.”
Gray Plant Mooty is recognized as one of the leading corporate law firms in Minnesota and one of the top franchise firms in the world. Our roots go back to 1866. Today, we are a full-service firm with nearly 180 attorneys and offices in Minneapolis and St. Cloud, Minnesota; Washington, D.C.; and Fargo, North Dakota.