Intellectual Property & Technology

Your brand is one of your business’s most valuable assets and an essential element of any successful franchise system. Our Intellectual Property, Technology, and Privacy attorneys understand franchising.  We regularly work with our industry-leading Franchise and Distribution attorneys to help franchisors protect and enforce intellectual property rights in the U.S. and abroad. Our trademark practice manages more than 9,000 active trademark records, which represent a mix of industries as well as businesses of varying sizes, complexities, and geographic locations. Other services include:

  • Trademark clearance and brand protection
  • Advertising review and clearance
  • Copyright review and registration
  • Privacy and data security review, assessment, and enforcement
  • Software and technology licensing
  • Trade secret protection and enforcement

From social media policy development to handling the aftermath of a data breach, Gray Plant Mooty’s cross-functional IP team is well equipped to help franchisors navigate complex intellectual property issues.

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