For more than 25 years, Max has practiced primarily in the area of franchise and distribution law, counseling clients ranging from start-ups to nationally recognized franchisors with multiple brands. Max assists clients in structuring their domestic and international franchise programs. He also advises clients on issues of disclosure and registration, relationship matters, supply chain maintenance, advertising, licensing, and acquisitions.
Clients value Max’s practical insight and problem-solving acumen, rooted in both his extensive legal expertise and a deep understanding of the unique business realities facing his clients. Max also frequently writes and speaks on franchise-related topics, both locally and nationally, and is the former Editor-in-Chief of The Franchise Lawyer. Max was awarded the Certified Franchise Executive™ designation by the International Franchise Association.
Gray Plant Mooty is recognized as one of the leading corporate law firms in Minnesota and one of the top franchise firms in the world. Our roots go back to 1866. Today, we are a full-service firm with nearly 180 attorneys and offices in Minneapolis and St. Cloud, Minnesota; Washington, D.C.; and Fargo, North Dakota.