Jennifer is a principal and member of the firm’s Intellectual Property & Technology team. She counsels companies and franchisors on trademark and copyright protection and prosecutes trademark and copyright applications. Jennifer assists with selection and clearance of new trademarks and manages trademark portfolios in the U.S. and over 100 countries worldwide. Jennifer drafts and negotiates software and technology agreements including development, licensing, and reseller agreements. She advises companies and franchisors on Internet and e-commerce issues, including electronic contracting, web sites, domain names, and compliance with privacy and data security laws. Jennifer also advises on advertising & promotions issues, including contest rules, advertising review, and rights of privacy and publicity.
Publications
- "Browse Wrap Agreements: Validity of Implied Assent in Electronic Form Agreements," 59 Bus. Law 277, coauthored with C. Kunz, J. Ottaviani, E. Ziff, J. Moringiello, and K. Porter, 2003
- "Web Site Risk Management for the Growing Franchise," Franchising World, coauthored with J. Toronto, Jan. 2003
- "Click-Through Agreements: Strategies for Avoiding Disputes on Validity of Assent," 57 Bus. Law 401, American Bar Association, coauthored with C. Kunz, M. Del Duca and H. Thayer, 2001
Presentations
- “Understanding Intellectual Property Issues & Opportunities in Virtual Worlds,” ExecSense Webinar, September 2009
- “Social Media and the Medical Practice,” 13th Annual Health Law Conference, Brooklyn Center, MN, July 2009
- “Arr, Matey! Digital Piracy on Campus and New Federal Requirements to Address Peer-to-Peer File Sharing,” GPM Higher Ed Breakfast Briefing, Minneapolis, MN, May 2009
- “Children’s Virtual Worlds,” Online Games Seminar, William Mitchell College of Law, St. Paul, MN, April 2009
- "Fundamentals of Franchising: Intellectual Property Issues," American Bar Association Forum on Franchising, Austin, TX, Oct. 2008
- "Copyright, Trademark & Licensing for Social Service Organizations," Mission Wise webinar, Sept. 2007
- "Fundamentals of Franchising: Intellectual Property Issues," American Bar Association Forum on Franchising, Minneapolis, MN, July 2007
- "Data Protection Issues in International Franchising," International Franchise Association/International Bar Association Joint Conference, Washington, DC, May 2007
- "Turning Ideas into Money: Legal and Tax Issues for Commercializing (and Protecting) Intellectual Property," 8th Gathering of the Social Enterprise Alliance, Long Beach, CA, April 2007
- "Intellectual Property," International Franchise Association Legal Symposium, Washington DC, May 2006
- "Don’t Get Caught in the ‘Net: Legal Issues for Nonprofit Web Sites," Minnesota Council of Nonprofits, 2004 Nonprofits and Technology Conference, Minneapolis, MN, May 2004
- "Mastering Section 2(f) of the Lanham Act: Strategies for Proving Acquired Distinctiveness," Mastering Trademark Registration Practice, Minnesota Continuing Legal Education, Minneapolis, MN, March 2004
- "Browse Wrap Contracts: Implied Assent to Electronic Form Contracts," coauthored with C. Kunz, J. Ottaviani, E. Ziff, J. Moringiello, and K. Porter, Cyberspace Committee Forum, American Bar Association Business Law Section Spring Meeting, Los Angeles, CA, April 2003
- "Standing Out in a Crowd: Choosing and Protecting Trademarks," coauthored with Lorie Wiese-Parks, All District Legal Education IP Basics Continuing Legal Education, St. Paul, MN, March 2002
- "Intellectual Property in Mergers and Acquisitions," Minnesota Paralegal Association, Intellectual Property Section, Jan. 2002
- "E-Commerce Expansion Issues," Keys to Explosive Franchise Growth Clinic, St. Thomas University, Nov. 2001
- "Electronic Contracting Strategies," Cyberspace Committee Forum, American Bar Association Annual Meeting, August 2001
- "The Internet: Privacy, Property and Regulation," The Sedona Conference, Sante Fe, NM, May 2001
- "E-Commerce and the Law," National Association of Educational Buyers (NAEB) Annual Meeting, Nashville, TN, May 2001
Education
- University of Wisconsin Law School, J.D. and M.A., 1997
Wisconsin Law Review, senior note and comment editor - University of Wisconsin, B.A., 1992
Bar Admissions
Professional Activities
- International Trademark Association (INTA), Geographical Indications Committee
- American Bar Association, Cyberspace Law Committee
- American Bar Association, Intellectual Property Law section, Special Committee on Computer Gaming & Virtual Worlds
- Law clerk for Justice Edward C. Stringer
Minnesota Supreme Court
Honors and Distinctions
- "Rising Star," Minnesota Law & Politics, 2001, 2002, 2005, 2007-2010