|
 GPM Featured in Minnesota Lawyer Article on Law Firm Branding
"In the 30-plus years since lawyers have been allowed to advertise, virtually all have succumbed to the advertising bug, whether by way of a Yellow Pages ad in the 1980s or a deluxe Web site in 2007. But relatively few firms engage in broadcast advertising - a mainstay for consumer-driven businesses in many other industries. Thus, the handful of local advertising agencies that work with law firms have to be versatile about how they help these very discerning clients to generate business."
GPM and its work with the Minneapolis branding and design firm, Capsule, were featured in a front-page article, "For Ad Agencies, Law Firms Are a Whole Different Brand of Client," in the October 22, 2007 issue of Minnesota Lawyer.
|
